In this interview, Ed discusses so much, including:

• Why getting clarity on the business finances meant Smileworks were able to turn their yearly net profit into their monthly net profit.
• How growth consumes cash - more businesses go bust from trying to grow than anything else
• Why Focusing only on sales funnels is flawed thinking for a local business and what to do instead
• The critical differences between Outbound marketing vs inbound marketing – why it pays to know the difference and know which you MUST be focused on
• How Individual metrics can create a seismic shift in your business by creating a culture of accountability and increasing team performance – and all while removing the need to micro-manage staff
• Plus so much more.

Interview with Alexis Kingsbury

Business Type: 
Software

Revenue Increase: 
400% in 3 years

Profit increase: 
From a £12,000 loss to a £250k+ profit

Critical changes: Building an international team in 4 countries across 3 continents worldwide Transition from a pay per use to a recurring subscription model.